Chris Tam
I work on SEO and AEO at Amplitude.
You can find my work experience on LinkedIn, thinking out loud on X, or quietly shipping things on GitHub.
Finding the 6x gap in Amplitude's AI search attribution
Click-based analytics said 3%. Users said 19%. Here's how we found the gap.
How I grew CardShows.io to 17.7K weekly page views
The data, indexation, internal linking, analytics, and agent workflows behind four months of programmatic SEO growth.
A bit about me.
| 01 ProfilePage | |
|---|---|
mainEntity |
Person / Chris Tam |
dateModified |
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| 02 Person | |
name |
Chris Tam |
description |
SEO and AEO lead |
jobTitle |
Sr. Growth Marketing Manager, Search & AI Discovery |
worksFor |
Organization / Amplitude |
workLocation |
San Francisco Bay Area, California |
knowsAbout |
SEO, AEO, and how brands earn visibility across traditional and AI search. |
sameAs |
LinkedIn X GitHub |
The rest
What else I'm up to.
- Consulting
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I help companies and organizations connect their products with the people already looking for them, using SEO and AEO to turn discovery into growth.
Previous - Currently building
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Cardshows.io - The ultimate Pokemon, sports, and TCG card show and shop directory.
Builder stack- Built on Next.js with Claude Code and Codex
- Data discovery and enrichment with Hermes
- Analytics with Amplitude
- Programmatic SEO and structured data
- Next up
- I'm actively working on more programmatic SEO projects. Stay tuned!
- Ask me about
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- Vibe coding and my Hermes setup
- My trading card collection
- Pu'erh and oolong tea
- PC gaming
- How I got started in SEO
- Crypto and web3
- 3D printing
Across the years
Industries I've worked in.
- B2B SaaS
- Developer tools
- Cybersecurity
- Crypto & web3
- Healthcare
- Ad tech
- Consumer products